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ABT Accounting Case Study

  • Redesigned the APT website; new technical features were also added, and a system in place for converting customers.
  • Developed an appropriate B2B communication style operating within Saudi Arabia and following all legal standards set
  • Implemented highly targeted advertising to generate high-quality leads (customers) and maintain long-term growth
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THE CHALLENGE

When ABT Accounting tried to grow its digital presence in the Saudi market, it ran into a number of business problems, such as:

Lack of Effective Technical SEO

A slow site speed, a crawl structure that is not optimally designed for ease of crawling by search engines, suboptimal indexation of the site and misuse of schema will hinder the organic growth and ability of ABT Accounting to compete for visibility in search engines.

Multilingual Optimisation is Not Fully Implemented.

While there is content available for both English and Arabic-speaking entrepreneurs, the existing optimisation for the two separate languages has not been fully developed to enable effective use by either language speaker.

No Clear Market Differentiation

There is no clear message from ABT Accounting as to how they're differentiating their accounting services from the many other accounting firms operating in Saudi Arabia.

Solution Background

THE SOLUTION

AMS developed a digitally connected growth strategy that combined search engine optimization and social media marketing to build ABT Accounting's authority within the market.

  • Website Restructuring Based on Vision and Strategy

    AMS completely restructured the website architecture to create a more growth-ready structure, as well as supporting service landing pages and driving traffic based on campaigns. The restructured site improved user navigation, technical performance, and pathways to conversion.

  • B2B-Specific Content Strategy

    We created content focused on establishing authority with the Saudi business owner demographic; specifically addressing VAT compliance, ZATCA regulation compliance, and Corporate Accountancy, all of which attracted qualified decision-makers.

  • Developing Social Media as an Authority

    We created professional social media content to show ABT Accounting as a trusted finance service provider by educating Saudi Arabia's decision-makers from a credible source of information in the marketplace.

  • Creating a Conversion-Oriented Digital Platform

    We cared about website structure, messaging, and CTAs, which improved the overall user experience and enhanced the website's ability to generate qualified leads from any populated digital touchpoint.

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The Results

Achievements within 8 months
+30 %

increase in consultation requests

+50 %

increase in website traffic

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