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Clinic
- We designed a website that makes it easy for visitors to find information and book an appointment quickly.
- We managed social media in a way that explains services clearly and builds trust before patients reach out
- Within ten months, +60% increase in appointment booking, +40% growth in Google Maps visibility, and a +250 appointment requests per month.
THE CHALLENGE
Before starting, the clinic was dealing with several challenges that affected both the number of bookings and the quality of communication:
Lacking Visitor Trust
Visitors needed clear information about the clinic and its services before sharing their details. Because any lack of clarity made them delay booking or choose another option.
Complex Booking Friction
When the booking steps are long or not clearly visible, appointment requests drop, especially among mobile users. The process needed to be faster and more direct
Poor Map Presence
People searching nearby terms rely on maps to make quick decisions. When the clinic map is missing real photos and videos, visibility drops and fewer people reach out.
THE SOLUTION
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New booking website
We designed the website around one action which is requesting an appointment. And we made sure the booking option was easy to find on every page, then structured the content so it was quick to read especially on mobile.
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local presence on Google maps
We updated and organized the clinic’s information on Google maps to be clear, so nearby searches could find what they needed and get in touch easily.
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Monthly social media plan
We put together a consistent content plan that explains the services in simple terms, and we made sure every post had a clear next step guiding clients toward booking an appointment.
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Booking System
We adopted a concise and structured response system to keep the conversation short and help guide clients straight from inquiries to booking an appointment.
The Results
Appointment requests
Google Maps view
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